Blow-up

Blow-up is one of the winning concepts of the competition organized by ELLE DECOR for the students of Suola Italiana Design, and published online during the Christmas period. The aim of the competition was to find a new interpretation of the Christmas tree.

"Christmas is magic, Christmas is a wait full of values, emotions and memories that grow until the moment of sharing, that is, December 25th itself." The tree therefore consists of a balloon inflated with helium which allows it to remain suspended and therefore to be magical. Fabric bands will allow you to hang weights (which represent the values, memories and emotions of this pre-Christmas phase) thus making the tree come down day by day.

On Christmas Day, the tree will be full of values and will therefore finally be placed on the ground, around the gifts to be shared. Simple color changes make it suitable for any environment. Once the lights are turned off the values will shine on Christmas night.